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Monthly Archives: May 2012

Make Way for the Queen

The Duchess of Cambridge often sparks a fashion frenzy. Reiss and LK Bennett sales increase substantially when she is photographed in one of their items. However, with the Queen’s Diamond Jubilee quickly approaching, Kate is moving out of the way to make way for her grandmother-in-law. Topshop, H&M and Vivienne Westwood, to name just a few, have all incorporated a royal ...

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Globe to Globe

Last month the World Shakespeare Festival opened in Stratford-upon-Avon. It is a summer-long celebration which will include performances from across the global, in nearly 50 languages. As its contribution to the festival, the Globe Theatre will be putting on Globe to Globe. The extravaganza contains nearly every play in Shakespeare’s repertoire with theatre companies from over 35 countries who will work in 37 languages. For ...

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It’s Never Been Easier to brand in China …

If You Know How!Chinese consumers do switch brands frequently, but if they are presented with a brand that suits their needs expert say that they will remain fiercely loyal to that brand. In order to succeed in mainland China, companies must define their image and relate to their customers. One solid approach that seems to be working for brands like Yum Brands and Omega is ...

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