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Green credentials attract premium in Singapore

In some parts of the world the recession has had a detrimental effect on the green/organic market as consumers tighten their belts and let a few luxuries go.

But it seems that high-income shoppers in Singapore are still happy to pay a premium for sustainable eco-friendly products, according to a Reader’s Digest survey.  The survey also found that shoppers, younger consumers and women in particular, are more likely to trust a brand if it has been recommended by a friend.

Establishing trust, of course, is essential for any brand entering a new market and we’d strongly advocate for getting your use of language and branding right to create a solid foundation for building that trust.  Accurate translations that also reflect your brand values and are localised to the country you’re going into are essential to portray your brand favourably to new customers.

And you should also think about the subtleties of design – are you using colours that have a different connotation in the new market to your established ones?  This “Colours in Cultures” chart shows some of the different meanings associated with different colours by different cultures.  You can also boost your brand and avoid embarrassing gaffes by the judicious use of appropriate typesetting, particularly with complex languages such as Chinese, Japanese, Korean and Arabic.

By | April 28th, 2010|Blog|0 Comments

News for East Midlands International Traders

UKTI East Midlands and the East Midlands International Trade Association (EMITA) have a number of events coming up to help businesses thinking of or already trading internationally.  If you could appreciate the inside track on exporting and/or importing, some of these events could be for you.  And, don’t forget, if you need any translation done to help you operate internationally, SanTranslate are here to help.

28 April 2010
Doing Business in the USA
Burleigh Court Conference Centre, Loughborough
If you wish to trade successfully in the USA, this event is vital to helping you to better understand the US market. Our selection of expert speakers, will help you to learn how you can best place your business for success …more

29 April 2010
Appetite for Engineering 2010
Hinckley Island Hotel, Leicestershire
This networking conference programme covers the key areas for food processors in the current challenging economic environment, from funding investment in engineering to reducing energy & waste management costs and the supermarkets will be there to advise on what they need from food processors… more

14 May 2010
Building Business with Agents & Distributors
Yew Lodge Hotel, Kegworth

From a series of exclusive workshops designed to support both first time and experienced exporters. This workshop will introduce delegates to a practical and profitable approach to selection, management and motivation of agents and distributors. Discover your true global potential now and see the other workshops that are also available …more

19 May 2010
Kick Start Your Business With South Africa
National Space Centre, Leicester
With the FIFA 2010 World Cup putting the spotlight firmly on South Africa, emita invite you to join them at their evening seminar on Wednesday 19 May to discover there is much more to this vibrant emerging market economy than just football …more

25 May 2010
Selling To Defence & Security Markets

Belfry Hotel, Nottingham
This event has been designed to give UK companies who are either looking to diversify into the sector, or those who already supply UK security forces, an insight into the support that is available to help you enter world markets. You will also get the opportunity to hear from the Ministry of Defence on procurement channels …more

17 June 2010
Positioning Your Company To Win Aid Agency/Donor Tenders
NSPCC National Training Centre, Leicester
UK Trade & Investment would like to offer you this opportunity to attend an interactive course in which you will learn more about better positioning your company to win aid-funded business …more

22 June 2010
UKTI International Environment & Water Clinics
Marriott Hotel, Leicester
Learn about the environment and water sector opportunities that await your business overseas by speaking one-to-one with the UKTI experts responsible for these sectors in countries that have been selected as “priority” countries for UK exporters …more

22 June 2010
Researching Export Markets
Yew Lodge Hotel, Kegworth
More from our series of exclusive workshops designed to support both first time and experienced exporters. Join this intensive one day workshop and discover how the process of planning and conducting market research overseas is fundamental to your success in entering new markets. Discover your true global potential now and see the other workshops that are also available …more

25-30 July 2010
Market Visit To Japan
Are you interested in exploring the business opportunities that exist in Japan? If so, UKTI is taking a select group of companies on a market visit to Tokyo. With the Japanese Olympic team based in the East Midlands for the duration of the 2012 Olympics, there will perhaps never be a better time for East Midlands companies to enter the Japanese market …more

By | April 26th, 2010|Blog|0 Comments

It’s all go at the Shanghai Expo!

There’s no doubt that the Shanghai Expo has proved every bit as popular as expected with crowds queueing round the block and then some!

One visitor has captured some images of the keen crowds and notes their experience.  Unfortunately, this individual doesn’t seem to have really appreciated the queueing experience, as this quick translation shows:

“We arrived at the KFC inside the Expo.  They only allowed you to order fries and drinks alone.  All other food must be order as a set meal.  There were 5 set meals to choose from, ranging from RMB29 to RMB99.  Many tourists moaned as it was almost a compulsory spending in there.

I entered the British Pavilion.  Staff there had said they were concerned about the safety of the crowded situation.  They asked us to walk to the exit and said that they may close it.

We saw as we enter that it was 10:55, the queue was in chaos and some tourists have climbed the gate and others followed.  It was later settled by the staff.

I was queuing at A10 pre-booking district.  The tickets had already been issued.  Many tourists did not get the ticket.  A tourist claimed that he left home at 6am and was still unable to get hold the ticket.  Besides, many pavilions were un-open so there was not much to see.  It was a disappointment.

<…plenty more about queuing>

I don’t feel like I was visiting the expo, I was just ther e to queue.  Tourists signed and said that the African Pavilion was the best.  There was no queue and we can hide from the rain.”

If queueing isn’t your thing either, you can browse the many pavilions at the Shanghai Expo from the comfort of you own chair.

The Shanghai Expo is running until October 2010 and many businesses and organisations will be taking advantage of the opportunity to build links with China.  Communicating in Chinese is the best way to make a good impression; even getting some simple literature translated shows your good intentions.

So why not talk to SanTranslate about getting equipped to make the most of your experience at the Shanghai Expo?  We are experienced inChinese translation, as well as in advising on the cultural nuances you need to be aware of when communicating, from the use of local terminology to interpreting your brand in ways that are effective when different rules of presentation and colour apply.  If you want to make the best professional impression on your trip to Shanghai, please get in touch.

The Expo observed three minutes of silence yesterday to pay tribute to the victims of the Yushu Earthquake and to raise funds to support them.  We would like to add our condolences to the families and friends of those affected.

By | April 23rd, 2010|Blog|0 Comments
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