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Loughborough College – English to Chinese translation for caterers

We’ve recently carried out a piece of translation into Simplifed Chinese to promote their new catering course.


The course is aimed at Chinese chefs and international students who wish to learn about British catering and hospitality etiquette so that they can take these skills back to China and apply them to the catering and hospitality industry there.

By | April 29th, 2010|Blog|0 Comments

Green credentials attract premium in Singapore

In some parts of the world the recession has had a detrimental effect on the green/organic market as consumers tighten their belts and let a few luxuries go.

But it seems that high-income shoppers in Singapore are still happy to pay a premium for sustainable eco-friendly products, according to a Reader’s Digest survey.  The survey also found that shoppers, younger consumers and women in particular, are more likely to trust a brand if it has been recommended by a friend.

Establishing trust, of course, is essential for any brand entering a new market and we’d strongly advocate for getting your use of language and branding right to create a solid foundation for building that trust.  Accurate translations that also reflect your brand values and are localised to the country you’re going into are essential to portray your brand favourably to new customers.

And you should also think about the subtleties of design – are you using colours that have a different connotation in the new market to your established ones?  This “Colours in Cultures” chart shows some of the different meanings associated with different colours by different cultures.  You can also boost your brand and avoid embarrassing gaffes by the judicious use of appropriate typesetting, particularly with complex languages such as Chinese, Japanese, Korean and Arabic.

By | April 28th, 2010|Blog|0 Comments

News for East Midlands International Traders

UKTI East Midlands and the East Midlands International Trade Association (EMITA) have a number of events coming up to help businesses thinking of or already trading internationally.  If you could appreciate the inside track on exporting and/or importing, some of these events could be for you.  And, don’t forget, if you need any translation done to help you operate internationally, SanTranslate are here to help.

28 April 2010
Doing Business in the USA
Burleigh Court Conference Centre, Loughborough
If you wish to trade successfully in the USA, this event is vital to helping you to better understand the US market. Our selection of expert speakers, will help you to learn how you can best place your business for success …more

29 April 2010
Appetite for Engineering 2010
Hinckley Island Hotel, Leicestershire
This networking conference programme covers the key areas for food processors in the current challenging economic environment, from funding investment in engineering to reducing energy & waste management costs and the supermarkets will be there to advise on what they need from food processors… more

14 May 2010
Building Business with Agents & Distributors
Yew Lodge Hotel, Kegworth

From a series of exclusive workshops designed to support both first time and experienced exporters. This workshop will introduce delegates to a practical and profitable approach to selection, management and motivation of agents and distributors. Discover your true global potential now and see the other workshops that are also available …more

19 May 2010
Kick Start Your Business With South Africa
National Space Centre, Leicester
With the FIFA 2010 World Cup putting the spotlight firmly on South Africa, emita invite you to join them at their evening seminar on Wednesday 19 May to discover there is much more to this vibrant emerging market economy than just football …more

25 May 2010
Selling To Defence & Security Markets

Belfry Hotel, Nottingham
This event has been designed to give UK companies who are either looking to diversify into the sector, or those who already supply UK security forces, an insight into the support that is available to help you enter world markets. You will also get the opportunity to hear from the Ministry of Defence on procurement channels …more

17 June 2010
Positioning Your Company To Win Aid Agency/Donor Tenders
NSPCC National Training Centre, Leicester
UK Trade & Investment would like to offer you this opportunity to attend an interactive course in which you will learn more about better positioning your company to win aid-funded business …more

22 June 2010
UKTI International Environment & Water Clinics
Marriott Hotel, Leicester
Learn about the environment and water sector opportunities that await your business overseas by speaking one-to-one with the UKTI experts responsible for these sectors in countries that have been selected as “priority” countries for UK exporters …more

22 June 2010
Researching Export Markets
Yew Lodge Hotel, Kegworth
More from our series of exclusive workshops designed to support both first time and experienced exporters. Join this intensive one day workshop and discover how the process of planning and conducting market research overseas is fundamental to your success in entering new markets. Discover your true global potential now and see the other workshops that are also available …more

25-30 July 2010
Market Visit To Japan
Are you interested in exploring the business opportunities that exist in Japan? If so, UKTI is taking a select group of companies on a market visit to Tokyo. With the Japanese Olympic team based in the East Midlands for the duration of the 2012 Olympics, there will perhaps never be a better time for East Midlands companies to enter the Japanese market …more

By | April 26th, 2010|Blog|0 Comments
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