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It’s Never Been Easier to brand in China …

If You Know How!

Chinese consumers do switch brands frequently, but if they are presented with a brand that suits their needs expert say that they will remain fiercely loyal to that brand.

In order to succeed in mainland China, companies must define their image and relate to their customers. One solid approach that seems to be working for brands like Yum Brands and Omega is to target China’s younger generation. The younger Chinese have the product knowledge and, more importantly, the disposable income, to be loyal consumers that will stay with a brand for years to come.

To relate to its customers, L’Oreal specifically used Korean movie stars to launch its male cosmetic line, Biotherm in China. The style and look of the Korean stars appealed to Chinese men and women alike.

If you need help translating your brand’s marketing material ask a professional translation service to help you. SanTranslate works closely with local marketing experts, who are native to your target country and understand the local market. Ask SanTranslate.

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By | May 22nd, 2012|Blog|0 Comments

12 Steps to Starting a Business in Canada

Small businesses are being started at a record rate. If you are interested in starting a business in Canada, Small Business BC recommends the following 12 steps to get your business off in the right direction:

  1. Develop a business plan.
  2. Conduct extensive market research.
  3. Establish where you will get your financing from.
  4. Decide which business structure you will use: sole proprietorship, partnership or corporation.
  5. Submit your Business Name Request (NR) for approval.
  6. Register your business.
  7. Open a bank account for your business.
  8. Reserve a domain name.
  9. Open the required accounts – payroll, import/export, GST/HST – with Canada Revenue under your Business Number (BN).
  10. Apply for a business licence with your local authority.
  11. Understand if there are any other licences that apply to your type of business.
  12. Protect your business with the appropriate insurance.
By | May 17th, 2012|Blog|0 Comments

10 Steps to Starting a Business in the US

Starting a business may seem like a daunting task. It does require planning and preparation, but it does not have to be overwhelming. The U.S. Small Business Administration recommends that you following the following steps if you are interested in setting up a business in the U.S.:

  1. Write a business plan. Check out some Business Plan Templates.
  2. Attend business assistance courses and training. Many of the courses are free. Make contacts with UK Trade & Investment.
  3. Choose where you are going to locate your business.  Find out from here.
  4. Obtain financing for your business. In addition to bank loans, there are government-backed loans and grants that you may be eligible for. Check out the US Small Business Administration.
  5. Decide on the legal structure of your business – sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, non-profit or cooperative.
  6. Register your business name with the state you are located in. Check out the forum.
  7. Obtain a tax identification number from the IRS and your state revenue agency.
  8. Register for state and local taxes.  For more information, visit the UK companies house registering in USA.
  9. Obtain any business licences and permits that are required.
  10. Understand how to hire employees and what responsibilities you have as an employer.
By | May 17th, 2012|Blog|0 Comments
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