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Booming India

Economic liberalisation, privatisation of state-owned enterprises, reduced controls on foreign trade and investment: that’s what India has been doing since the early 1990s. This has served to accelerate the country’s growth, which has averaged more than 7% per year since 1997.

Booming India is a very interesting market, and, you may think that you don’t even need to translate your marketing material into Hindi, since Indians are fluent English speakers.

Did you know that, even if in India English is the most important language for national, political and commercial communication, it is spoken fluently by less than 5% of the population?

Hindi is the official language of the Republic of India, and it is mutually intelligible with the alternative register of the Hindustani language called Urdu. The combined population of Hindi and Urdu speakers is the fourth largest in the world.

Translating your contents into Hindi is a way to show interest in Indian culture, and this will probably attract potential customers more than an English message.

To play safe, go for a reliable translation services provider. Ask SanTranslate.

By | February 23rd, 2012|Blog|0 Comments

Italian Translations

With approximately 60 million native speakers, Italian is the fourth most widely spoken of Romance languages, after SpanishPortuguese and French.

The Italian economy is driven in a large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family owned. The north is developed and industrial, dominated by private companies; the south, with its beautiful shores and cultural heritage, is agricultural and counts on tourism.

Italy is also world famous for brands such as ArmaniGucciVersaceFerreroBarilla and many others. 58.3% of Italian exports in 2010 were to Europe. The top four European countries importing Italian goods are Germany, France, Spain and Switzerland. Eastern Asia is the third top geographical area for the number of Italian businesses, outnumbering North America by about 1,500 units.
When you want to enter a new market, having your marketing material translated and localised with accuracy is of paramount importance to get your message across and attract new customers. When you need a good translation service, ask SanTranslate, your professional language services provider.

By | February 22nd, 2012|Blog|0 Comments

German Translations

Why are German translations a top language in the translation market? The reason is that German is a very important language in the EU, and Germany is a leading economy with huge potential.

With an estimated 90–98 million native speakers, German is one of the world’s major languages and is the most widely-spoken first language in the European Union. Standard German originated as a written language, and, even though its regional varieties are only to a certain degree influenced by the local dialects, they are very distinct, making German a pluricentric language.

The German economy is the fifth largest in the world and Europe’s largest. It is a leading exporter of machinery, vehicles, chemicals and household equipment and benefits from a highly skilled labour force.

Germany has one of the world’s highest levels of education, technological development and economic productivity. Since the end of World War II, the number of young people entering universities has more than tripled, and the trade and technical schools in Germany are among the world’s best.

If you need a German translation, ask SanTranslate.

By | February 20th, 2012|Blog|0 Comments
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