About SanTranslate.com

This author has not yet filled in any details.
So far SanTranslate.com has created 313 blog entries.

Video Game Localisation

Video game localisation is the preparation of video games for other countries, which is more than just the translation of the language used in the game. The game industry is making as much if not more money than the film industry, so game internationalisation and localisation is becoming an integral part of development for many game studios. There are many different areas to take into account, such as linguistic, cultural, hardware and software, legal differences, graphics identity and music.

Video games, unlike any other entertainment products, aim at motivating and challenging players at their own level and pace. They do this by various means, such as customisable avatars and difficulty levels. When dealing with violence, historical events, foul language or sex, the target language may influence the game itself, since different cultures are more sensitive than others to these matters. The audio of a game is of great importance as well, which is why developers employ professional composers to give a signature sound to their creations.

In some cases, the translation will be almost an actual recreation, or, to put it in the words of Mangiron & O’Hagan (2006), atranscreation, where translators will be expected to produce a text with the right ‘feel’ for the target market.

By | December 5th, 2011|Blog|0 Comments

Advent Season

Are you looking forward to the Christmas holidays? Actually there isn’t too much time left: from last Sunday we are already in the Advent season. Advent (from the Latin word adventus meaning “coming”) is a season observed in many Western Christian churches. It is a time of waiting and a time of preparation for Christmas. It starts on the fourth Sunday before 25 December and serves as a reminder both of the original waiting that was done by the Hebrews for the birth of their Messiah as well as the waiting of Christians for Christ’s return.

The usual liturgical colour in Western Christianity for Advent is purple or blue, which symbolises royalty and repentance, and it’s the colour of the dawn before the sun rises. In England, especially in the northern counties, there was a custom (now extinct) for poor women to carry around the “Advent images,” two dolls dressed to represent Jesus and the Blessed Virgin Mary. A halfpenny coin was expected from everyone who saw them for good luck, whereas not being visited by the doll-bearers was an omen of bad luck.

One of the Advent celebrations in Italy is the entry into Rome in the last days of Advent of the pifferari, or bagpipe players. They play before the shrines of Mary, like shepherds played when they came to Bethlehem to pay homage to the infant Jesus.

In recent times, the commonest observance of Advent outside church circles has been the keeping of an Advent calendar or Advent candle, with one door being opened in the calendar, or one section of the candle being burnt, on each day in December leading up to Christmas Eve. The keeping of an Advent wreath is also a common practice, with four or five candles extending from the wreath.

By | December 1st, 2011|Blog|0 Comments


Last June, Samsung and Acer started to produce the first commercial Chromebooks. What’s this new oddity “made by Google?” The devices comprise a distinct class of personal computer falling between a pure cloud client and a traditional laptop.

Chromebooks are shipped with Google Chrome OS, a Linux-based operating system designed by Google to work exclusively with web applications. The user interface takes a minimalist approach, resembling that of the Chrome web browser. Since Google Chrome OS is aimed at users who spend most of their computer time on the Internet, the only application on the device is a browser incorporating a media player and a file manager.

Chromebooks boot in 8 seconds and resume operation instantly. They don’t need an anti-virus application, because they run the first consumer operating system designed from the ground up to defend against the ongoing threat of malware and viruses: they use the principle of “defence in depth” to provide multiple layers of protection, including sandboxing, data encryption and verified boot. They have built-in Wi-Fi and 3G, so you can get connected almost anytime and anywhere, provided that an accessible wireless network is available. They also have Google Cloud Print built in, allowing you to print to any cloud-connected printer from anywhere.

As we have already blogged about, it seems that we are moving towards a web-based future. What’s next? Further innovation is probably just round the corner.

By | November 30th, 2011|Blog|0 Comments
Load More Posts