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The Journey of Colour


Michel Pastoureau, a French specialist in medieval history who worked on the history of colours, stated that colour is a cultural phenomenon, which is perceived differently depending on time, society and culture.

Did you know that for the Romans, blue was a negative colour, associated with the enemy and with a feminine attitude in men? Today blue is the favourite colour of the West, and is used to symbolize the male gender extensively.

Nikki Burton, the head of colour marketing at AkzoNobel, the world’s largest paints company and owner of Dulux, is an expert on the culture of colour. Being aware that colour in an environment influences the way people think and feel about the space they are in, the Dulux team painted schools, streets, homes and squares in vibrant colours in Brazil, France, the UK and India.

“Colour artist” Sophie Smallhorn has been working with architectural consultancy Populous as a consultant on the London 2012 Olympics and Paralympics. “We have tried to create the sense of a journey of colour as you move through the stadium”, she says. “It’s a bold use of colour on a huge scale: it’s life-affirming and has a sense of coming together”.

When translating marketing documents, such as websites, brochures, leaflets and banners, don’t underestimate the power of colour. Although colour preference is always a subjective matter, picking the right colour will always cultivate a more positive response. Conversely, overlooking the issue of colour and cultural sensitivity when translating and typesetting your documents may go so far as to offend your readers.

Further reading on colour preferences:

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By | July 15th, 2011|Blog|0 Comments

Global Crisis, Global Opportunities

Every day we are bombarded with news on how Greece is facing the risk of defaulting.

If this really happens, Greece will not be able to pay for their debt obligation resulting in a domino effect of financial downturns. Indeed it appears as though Portugal and Ireland’s economies are getting worse too.

Moody’s, one of the most established credit rating agencies believe that if Greece has a credit default, other countries will be in trouble. The Euro will surely be affected and every part of Europe will suffer from the recession.

When contemplating this economic threat, together with the financial strife that the US is still in, one can’t help but ask what does our future hold and how do we grow without being the victims of this global crisis? The situation is complex so the best way to sustain profits is to keep the cash flow healthy and to tap into more than one market. By doing so, your risks are spread.

Juxtaposing the Western hemisphere, Asian markets are growing more rapidly than ever. It seems likely that they will be driving the global market in the future especially in International Trade. Already we are seeing powerful brands wisely taking notice of this trend; Chanel for example have dedicated their latest range to the Chinese community with Chinese dollies.Prada, was listed in Hong Kong Stock Exchange. And French brand, Loccitaine who only recently listed themselves (in 2010) in the Asian market are taking advantage of their huge popularity by making their retail price almost double what they charge in France and the UK. It’s never too late to avoid a negative change in fortune as long as you act quickly and stay aware of changing economic patterns of your market.

At SanTranslate we experts in translation, allowing you to leave no stone unturned in the search for new markets overseas; we can be the first steps in your business’s expansion.

Think SanTranslate.

By | July 4th, 2011|Blog|0 Comments

10 brands that are going to disappear in 2012

Over the last few months we have seen famous brands such as Mother Care and Habitat heading to the Far East or reducing in size. Some economic analysts forecast that major brands such as Sony Pictures, Nokia, and Saab will soon disappear in 2012.

There is much debate over whether this is mere conjecture and questioning the future of established brands like Sony Pictures can indeed be hard to believe.

However, it is far more important to avoid getting into situations where such speculation can grow over your business. Think step by step and get yourself known through our professional translation service. Make sure you spend time to plan so that you and your business are safeguarded through times of economic turbulence.

Think SanTranslate.

We Jump the Language Hurdle for You!


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Document Translation Services


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Just 2 steps to get the cost of translation for your certificates. We translate documents in any format. Click to find out the cost of translation. Interpreting Service for legal, business and community interpreting

By | July 1st, 2011|Blog|0 Comments
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