Economic liberalisation, privatisation of state-owned enterprises, reduced controls on foreign trade and investment: that’s what India has been doing since the early 1990s. This has served to accelerate the country’s growth, which has averaged more than 7% per year since 1997.

Booming India is a very interesting market, and, you may think that you don’t even need to translate your marketing material into Hindi, since Indians are fluent English speakers.

Did you know that, even if in India English is the most important language for national, political and commercial communication, it is spoken fluently by less than 5% of the population?

Hindi is the official language of the Republic of India, and it is mutually intelligible with the alternative register of the Hindustani language called Urdu. The combined population of Hindi and Urdu speakers is the fourth largest in the world.

Translating your contents into Hindi is a way to show interest in Indian culture, and this will probably attract potential customers more than an English message.

To play safe, go for a reliable translation services provider. Ask SanTranslate.