Mobile apps are growing at a rapid rate and they now hold a role in the business world that is more important than ever before.
With a smartphone, you can simply install apps and some are even free apps to manage your business without even needing your keyboard. You can do your marketing, share files through dropbox and video conference all-in-one. Security is key and it is worth investing the right apps for mobile, like the 37 signals suites and dropbox.
More and more companies are developing their own free apps as a marketing gimmick to gain more public interest. To reach non-English speakers, you will need to consider something like iphone app translation to make your words travel fast.
With phone apps, it’s all about utility, user-friendliness, fun and even quirkiness to get people talking about it.
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