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From 1 May to 31 October, Shanghai will be staging the most spectacular Expo the world has ever seen. With the Chinese government increasingly focusing on international business, it will be using the Expo to identify global business partners – a great opportunity for UK businesses.

The UK pavilion – the impressive Seed Cathedral – will be hosting some of the many business events and UK Trade and Investment will be running trade missions and showcases in all sectors, hoping to attract companies new to doing business in China as well as old hands.

Each month of the Expo is based on a different sector theme:

• May – Creative industries
• June – ICT, construction, automotive, aerospace
• July – Life science
• August – Environment, energy
• September – Financial, legal and business services
• October – Education

With more than 190 countries and over 50 international organisations registered to participate, China is expecting around 70 million visitors to the Expo – a great opportunity by any standards. And one that we encourage businesses with global ambitions to make the most of.

At SanTranslate, we are experienced in Chinese translation, as well as in advising on the cultural nuances you need to be aware of when communicating, from the use of local terminology to interpreting your brand in ways that are effective when different rules of presentation and colour apply. If you want to make the best professional impression on your trip to Shanghai, please get in touch.

Useful web sites:

The Shanghai Expo 2010 official web site

The UK Shanghai Expo 2010 Pavilion

UK Trade and Investment

China Britain Business Council

Tags: China, SanTranslate, Shanghai Expo 2010, translation