This week is National Family Week in the UK. This global study of family values is a little dated now but nevertheless highlights the cultural differences in attitude towards the family found around the world.
If you’re selling to a consumer market overseas, understanding the cultural importance of family can make a real difference to your success as these are factors that can influence a whole host of buying decisions. For example our article, “Selling educational products to China – Is it child’s play?” highlights the impact that the Chinese emphasis on educating their children has on the toys that they buy.
This understanding, in turn, may well affect the tone of your written communications. Consider, will a straight translation suffice, will your copy need localising to the culture, or will you need new copy altogether?
Tags: China, Chinese translation, localisation, localization, SanTranslate, translation
