On 26 October, Mr. Elop, Nokia’s chief executive, unveiled the company’s first smartphone that uses a Microsoft Windows operating system: Lumia 800. This handset is due to go on sale in November and will have a cheaper sibling, the Lumia 710.
The company has made a huge bet when deciding to shift to a Windows operating system. Nokia has been working to develop the Lumia range of phones to help the company claw back their lost market-share and are expecting large financial gains from the endeavour.
Mr. Elop thinks these products are “blurring the line” between smartphones and feature phones. They even come with “Angry Birds,” an online game to which many smartphone users have become hopelessly addicted. “Angry Birds” is made by Rovio, another Finnish company.
Nokia is being selective about where it launches the new products. The company is promising both phones to only five markets before the end of the year: Hong Kong, India, Russia, Singapore and Taiwan. The high-end model will also become available in six European countries next month: France, Germany, Italy, the Netherlands, Spain and the United Kingdom.
The company plans to have the products in other markets, including the U.S., early next year, with mainland China targeted for some time in the first half of the year.