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If you’re joining the East Midlands China Business Bureau and UK Trade & Investment visit to Southwest China and Shanghai in October 2010 to explore the significant business opportunities, you might want to invest in some translation and typesetting to make sure that your business cards and literature create a professional impression.

Taking in the Shanghai World Expo 2010, the visit will also explore the opportunities presented by Chongqing and Chengdu, two pilot cities for indutrial, economic and financial reform with enormous purchasing power and strong government links with the East Midlands.  Despite the global economic downturn these cities have enjoyed GDP growth of 31.2% and 14.9% respectively.

We hear that qualifying companies can receive funding of up to £750 to help meet the costs of the visit.  Find out more about how to get involved here.

If you’re a regular visitor to our web site, you’ll have noticed that SanTranslate has a new logo.  As well as being designed to appeal to our business and education clients, it has some hidden meanings.

You’ll notice that the “S” looks rather like a figure “8”, a number that is considered lucky by the Chinese.  Many people know that it is a Chinese symbol for prosperity (something we wish for all our clients) because the two words are pronounced similarly.

But it’s also lucky because of its perfectly symmetrical shape – cut in half either vertically or horizontally, both halves of the “8” mirror themselves.  The Chinese believe that perfect symmetry equates to perfect balance and, in Chinese Astrology, perfect balance is considered an ideal.

Reflecting the Western take on lucky numbers, we also think that the “T” of SanTranslate gives a nod to lucky “7”.

Our “S” is intended to represent the connection of two different parts of the world – something we help our clients to do every day.  The language services we provide are all about helping people to connect with each other.

We’ve also ensured that our logo has a sense of depth and different layers, conveying the depth of knowledge that we have in the different fields in which we work.