The Web – translation issues around the world!
When you’re doing business overseas, it’s important to remember that not every country has the same web habits as yours. In the UK, for example, Google predominates as the search engine of choice and it’s easy to assume that the rest of the world does too. But do our habits translate to other countries? Not necessarily.
Did you know that in Hong Kong, Yahoo is the preferred web portal? 71% of Hong Kong web users use Yahoo! HK as their default browser homepage. And Yahoo! And Yahoo! HK combined reach 57% of the population, far out-stripping Google’s 22% (Google and Google HK combined). In fact, Yahoo! HK gets 54,000 page views every minute.
When you’re planning your international web strategy, these are the kinds of things it’s well worth bearing in mind, especially if you’re planning to use web advertising as part of that strategy – you need to know which web sites your customers are using.
SanTranslate can help you with all your translation and web site localisation needs and can give you guidance on where you money might be best spent.
Golf boom in China – at home and abroad
SanTranslate has just completed the English to Chinese translation of a brochure for a new golf resort in Yunnan, China for an Australian company expanding there.
Golf has taken off in a big way amongst China’s wealthy population with new links popping up all over China. Banned until the mid 1980s for being too bourgeois, the sport is now enjoying a boom despite a ban on constructing new courses introduced in 2004. Whilst it is a game for the wealthy, the addition of golf to the Olympic programme from 2014 has boosted recent growth in interest and the sport is already included in the Chinese National Games.
Golf is also an important attraction for tourists keen to play on world-class courses so we’re expecting to see more demand for translating marketing materials for the golf industry.