Tourism in the East Midlands – a little translation to welcome your customers

Recent research from East Midlands Tourism shows that the economic impact of the tourism sector in the region has risen from around £5.9 billion in 2008 to £6.05 billion in 2009. Some of this growth can be attributed to the trend within the UK for holidaying at home but, as we’ve seen recently, the UK government is keen to increase overseas tourism into the country.

As a Nottingham-based translation company, we’d like to see local businesses benefitting from any UK-wide strategy that will help boost the regional economy so we’re also interested in helping tourist attractions, leisure and sporting facilities, hotels, restaurants, transport providers – in fact, any business or organisation that benefits from the tourist trade – to communicate to their overseas visitors in their chosen language. Even simple translation of essential information can make a visitor feel more welcome, and more likely to recommend your business as part of a visit to the UK on their return home.