Nowadays internet access makes it very easy to obtain information on almost every topic because search engines provide quick and easy access to websites. Many activities such as communicating, selling and buying goods or services can be performed online and because they are not bound to any specific geographic place, they can bridge large distances.
According to Eurostat, the six leading regions in terms of internet access in Europe are all located in the Netherlands, whereas the six regions with the lowest share are located in Bulgaria and Greece. The western and eastern countries of the European Union tend to have lower shares of internet access than central regions.
Even if the internet is a worldwide spread network, geographic differences in the access and use of it are consistent not only within Europe: new statistics from the Organisation for Economic Co-operation and Development and the Boston Consulting Group (BCG) show that the global “network of networks” is shaped by local forces.
The data show that different countries have distinct internet economies. Britain’s internet infrastructure rates poorly because its broadband speed is comparatively quite slow. At the same time however, it has the highest per-person online spending, whereas Hong Kong has the world highest connectivity despite the fact that its consumers prefer to spend their money offline.
Paul Zwillenberg of BCG thinks that some of these differences will certainly go away, but he expects also that the internet will continue to become more and more local: cultures are different, so the more people go online, the more the internet will resemble them.
In such a culture-bound context software localization becomes very important in getting your message across: make sure you have it done by a professional service.