Based on the Khariboli dialect of Delhi, Urdu is derived from Sanskrit and has developed under the influence of Persian, Arabic and Turkic languages over the course of almost 900 years.

The Urdu written and spoken in India is archaic and has a lot of Hindi influence. There are two major schools in India namely “Dilli-wala” and “Lakhnavi.” These two areas are said to be the places where Urdu began and flourished giving rise to some excellent literature in Urdu.

In India, Urdu is one of the 22 Scheduled Languages recognised by the Indian Constitution, as well as being on the list of official languages in several Indian states. Since Pakistan became an independent country, it focussed all energies on promoting Urdu. In this country, Urdu is the national language, as well as being one of the official languages (along with English).

Urdu is written from right to left, and most of its letters connect to the letters preceding and following them. Letters often change shape depending on their placement within a word. Urdu is usually written using only consonants and long vowels, although there are small marks which can be used above or below letters to indicate short vowels.

Economic liberalisation, privatisation of state-owned enterprises, reduced controls on foreign trade and investment: that’s what India has been doing since the early 1990s. This has served to accelerate the country’s growth, which has averaged more than 7% per year since 1997.

Booming India is a very interesting market, and, you may think that you don’t even need to translate your marketing material into Hindi, since Indians are fluent English speakers.

Did you know that, even if in India English is the most important language for national, political and commercial communication, it is spoken fluently by less than 5% of the population?

Hindi is the official language of the Republic of India, and it is mutually intelligible with the alternative register of the Hindustani language called Urdu. The combined population of Hindi and Urdu speakers is the fourth largest in the world.

Translating your contents into Hindi is a way to show interest in Indian culture, and this will probably attract potential customers more than an English message.

To play safe, go for a reliable translation services provider. Ask SanTranslate.

With approximately 60 million native speakers, Italian is the fourth most widely spoken of Romance languages, after Spanish, Portuguese and French.

The Italian economy is driven in a large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family owned. The north is developed and industrial, dominated by private companies; the south, with its beautiful shores and cultural heritage, is agricultural and counts on tourism.

Italy is also world famous for brands such as Armani, Gucci, Versace, Ferrero, Barilla and many others. 58.3% of Italian exports in 2010 were to Europe. The top four European countries importing Italian goods are Germany, France, Spain and Switzerland. Eastern Asia is the third top geographical area for the number of Italian businesses, outnumbering North America by about 1,500 units.
When you want to enter a new market, having your marketing material translated and localised with accuracy is of paramount importance to get your message across and attract new customers. When you need a good translation service, ask SanTranslate, your professional language services provider.