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Google Translation on English to Chinese Copywriting

Last week, we posted “Fear Not on the Inflation Rates in Asia”. This week, we tested on how much Google translation in Chinese can achieve.

*Our edits are based on the least alterations of Google Translation to get the meaning across. Content Translation Applies as this is the fundamental element of marketing translations.

The Google translation result was direct and we could only understand around 30%.

To help our customers to realize how accurate Machine Translation is, we will test other languages using each week.

Just to give you an unbiased view if you are tempted or have already added the Google translate plugin on your website. Here are the pro’s and con’s:

Pros

  • Adding the Google Translation tool will increase your presence on the web, as this tool will enable non-English users to stay on the site for longer.
  • Budget – It’s free and will help businesses who struggle with a budget for translation purposes.

Cons

  • It’s hard enough to hit the right customer base even in your own language. How likely will you convince your customers if they can only understand 30% of what you are selling? You may end up having to spend more time answering queries, sorting out returns etc.
  • Poor branding – If you care about your business then surely you want to ensure your marketing message is carried across properly in other languages.
  • According to Google Webmaster, John Mu, Google will ban sites that make heavy use of Machine Translation tools. It’s nice to know that Google values human translations. Again you wouldn’t want your effort on building a good rank being jeopardized by machine translation.
  • Gaining traffic doesn’t mean gaining customers. If it doesn’t give you the targets you want, you need to U-turn quickly.

We do understand that not every company has the budget. If you have an e-commerce site and are keen to gain genuine customers through your website, then why not get in touch with us and see how SanTranslate can help.

By |2019-09-03T21:27:16+01:00April 19th, 2011|Blog|0 Comments

Why more Nuts?

This news gives hope to European food exporters as locals are tightening their belts on food bills, whereas China has a much stronger buying power on quality food.

For centuries, Chinese people have believed eating Walnuts maintain the wellbeing of the brain and prevent Alzheimer’s. As medicine is not free in most parts of Asia, including China, making Chinese people are particularly conscious of their own health. According to the Wall Street Journal, the prices of Pecans have doubled in the past three years, even though Pecans are far more expensive than Walnuts. Costing nearly 6 times the hourly minimum wage in Beijing.

Apparently a handful of pecans a day is enough to protecting the nervous system.

Other Good nuts we have found include Almonds and Cashews but SanTranslate reckon Pecans still have more potential than others, as Chinese people prefer Chinese Almonds than the Western, both for the taste and usability in recipes plus other beauty benefits. Whereas Cashews are just not to everyone’s taste.

Contact us for any language support if you are in the food industry and not wanting to miss the opportunity to sell to China.

By |2012-06-11T22:45:43+01:00April 19th, 2011|Blog|0 Comments

Fear Not on the Inflation Rates in Asia

Just minutes ago, the BBC Business news announced inflation tops 5% in China and a whopping 8.9% in India.

What will happen to our translation prices?

Chinese English translation is our key strength, as we are able to produce a fast and premium quality. Thanks to our strong team of Chinese translators based in China, Hong Kong and Taiwan, we are able to translate in high volume, therefore bringing the cost down, saving our customers even more without compromising on the quality.

This also applies to our Indian English translations too.

To save more for your company, get a Free No Obligation Quote from us at https://www.santranslate.com/get-quote/translation-quote/

By |2012-06-06T23:18:04+01:00April 15th, 2011|Blog|0 Comments
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