We live in a world of advertising and banners. Only those who are adept at translation and thus communication with their customers will survive and be successful. Marketers will always try their utmost to create [...]

Over the last few months we have seen famous brands such as Mother Care and Habitat heading to the Far East or reducing in size. Some economic analysts forecast that major brands such as Sony [...]

When you want to expand you have to ask yourself: what sort of people do I prefer working with? If you work in a foreign market you will no doubt have to make contacts with [...]