How will you make your business location stand out as a leading brand? Google has launched yet again a new and interesting proposal: a pilot project allowing the public to look inside shops or offices from Google Map.
The new scheme is on a completely voluntary basis. This new implementation of Street View technology will help businesses to build their online presence. Initially, the roll-out is only for London, Paris and a number of cities in Japan, Australia, New Zealand and the U.S. Google states they have included restaurants, hotels, shops, gyms and vehicle repair workshops in the project.
Google, however, has excluded big-brand chains, hospitals and law firms from the programme. Business owners must warn their customers and employees before taking pictures, and the American firm will blur out or refuse to publish any images that include bystanders.
Many retailers are increasing their online presence, and this application is a development some businesses will no doubt consider with interest, regardless of the privacy concerns.